Co-Founder and Chief Engagement Officer at meta[bolic]
Zeina is the Co-Founder and Chief Engagement Officer of meta[bolic], a company that addresses the global metabolic disease epidemic from a holistic perspective. This includes investing in technological infrastructure for data analytics and maintaining a traditional approach to clinical care in order to improve the patient experience. meta[bolic] currently operates two platforms: GluCare.Health, the first ICHOM-accredited facility for value-based care and a top-performing diabetes management platform globally, and Zone.Health, the world’s first cloud-based weight management program with medication.
In her role, Zeina leads meta[bolic]’s membership and engagement efforts, and plays a key role in the overall success of the company. She is responsible for planning, developing, and executing marketing, advertising, communication initiatives, community engagement, social media strategy, and collaborations. Zeina holds a Bachelor’s degree in HR & Organizational Development from Concordia University and was previously the founder and Managing Director of fishfayce, a renowned start-up in the field of digital content, social, and brand management in the Middle East. In her free time, Zeina enjoys spending time with her three children and exploring the world through their eyes.